A social media manager resume is a concise, professional document that contains your most notable skills and accomplishments. Its purpose is to impress recruiters with your qualifications and demonstrate that you’re the right person for the job you’re applying for.
In this article, we’ll teach you how to write an outstanding social media manager resume that highlights your qualifications optimally. You’ll learn how to format the document, craft a solid layout, and create a good content structure.
Without further ado, let’s dive right in!
Key Takeaways
The best resume format for most candidates is chronological, while functional and hybrid resume formats work well in specific cases.
Your resume should be one page long, and all the information should be relevant to the job you’re applying for.
The work experience section is typically the most important one, so make sure to polish it to perfection.
You should write a tailored cover letter and submit it with your resume to increase the odds of impressing the recruiter.
Job-Winning Social Media Manager Resume Example
Here’s a complete example of a social media manager resume to give you an idea of what the final product should look like:
Keep reading to find out how to write a resume as clean and professional as the one exemplified above while ensuring you’ve included all the relevant information about your qualifications.
What Format to Use for a Social Media Manager Resume
There are three established resume formats commonly used to organize the contents of your resume, and they are:
Popular Resume Formats
Chronological resume format. This is the prevailing resume format used by the majority of job seekers. It sorts your past jobs in reverse chronological order, giving recruiters a neat insight into your career progress. Plus, the format is ATS-friendly, helping you pass the initial software scan.
Functional resume format. This is a beginner-friendly format that focuses on skills. It’s perfect for entry-level social media managers who don’t have work experience but want a professional resume that highlights their key strengths. Its downside is that it’s not always compatible with the ATS.
Combination resume format. Also called a hybrid format, this one combines the features of the previous two. It makes skills the focal point of a resume while corroborating each skill with a list of achievements. That makes it perfect for professionals with employment gaps.
Social Media Manager Resume Layout
A resume layout is the visual aspect of the document. Having an elegant layout makes your social media manager resume pleasant to look at and easy to read.
Here are some tips on how you can create a professional layout:
Resume Layout Guidelines
Condense your resume to one page.
Choose a professional font for your resume (e.g., Arial, Helvetica, or Calibri).
Set the font size between 10 and 12 pt.
Line spacing should be 1.0 or 1.15.
Margins should be at least 1 inch and uniform on all sides.
Social Media Manager Resume Sections
There are five must-have sections you should include in every social media manager resume, and they include:
Resume Mandatory Sections
Contact information
Resume objective or summary
Work experience
Education
Skills
On top of that, you can boost your chances with recruiters with multiple optional sections that add to your qualifications and help portray you as a suitable candidate. Some sections to consider include:
Resume Optional Sections
Personal projects
Languages
Hobbies and interests
If you don’t want to keep track of what section to include or spend time perfecting the format and layout of your social media manager resume, you should try out our resume builder. We designed a professional software solution to help you streamline the creation process and minimize the chances of making a mistake.
Our resume builder comes with expert-made presets and templates you can use to fill in the blanks and have the document submission ready in minutes!
Social Media Manager Resume Template
Here’s an example of a social media manager template you can find when you use our resume builder:
Social Media Manager Resume Template
Name and Surname
Phone number: 000-000-0000 | Email: namesurname@gmail.com | Location: City, State
[Adjective] [your job title] with [years of experience, if applicable] in [your area of expertise, if applicable] looking for a [position] job at [company name]. Eager to apply [relevant skills] gained through [work/volunteer/other experience] to help [company name] [mention what you can do for the company].
Work Experience
Most Recent/Current Job Title Company City, State [Start date] — [End date]
For recent jobs, use 5-6 bullet points to list your top achievements and responsibilities
Use action verbs to make your responsibilities and achievements stand out
Add numbers to quantify your achievements
Previous Job Title Company City, State [Start date] — [End date]
For recent jobs, use 5-6 bullet points to list your top achievements and responsibilities
Use action verbs to make your responsibilities and achievements stand out
Add numbers to quantify your achievements
Oldest Job Title Company City, State [Start date] — [End date]
For older jobs, use 2-3 bullet points to list your top achievements and responsibilities
Use action verbs to make your responsibilities and achievements stand out
Add numbers to quantify your achievements
Education
[Degree] in [Major] [University/college name] [Start date] - [Graduation date]
Skills
Soft Skills
Skill #1
Skill #2
Skill #3
Skill #4
Skill #5
Hard Skills
Skill #1
Skill #2
Skill #3
Skill #4
Skill #5
Additional Sections
Add any relevant additional sections (languages, licenses, publications, hobbies, etc.)
Resume templates
Resume templates that are designed to help you win a jobSocial Media Manager Resume Contact Information
Contact information is a standard section that goes in the resume header.
Creating it is as simple as listing the following details:
Header Mandatory Details
Your name
Job title
Phone number
Email address
On top of that, you can include your mailing address and a link to your LinkedIn profile, portfolio, or relevant social media page.
Here’s what that looks like in an example:
Header Example
Terry Sanon Social Media Manager + 845 501 5279 terrysanon@example.com linkedin.com/in/terry.sanon terrysanonportfolio.com New York, NY
Resume Objective/Summary for a Social Media Manager
The resume objective and summary are introductory sections written to grab the recruiter’s attention with your key strengths.
If you’re a junior social media manager, you should write a resume objective to emphasize your knowledge and skills, like proficiency in social media analytics tools. As a senior professional, you should write a resume summary to emphasize your experience and most prominent work-related accomplishments.
Junior Social Media Manager Resume Objective
As a junior social media manager, you want to write a resume objective that showcases your degree and relevant social media skills. You can also mention any experience obtained through internships or college projects.
Here’s a good example:
Junior Social Media Manager Resume Objective Example
Diligent recent graduate with a B.S. in Marketing looking for an entry-level social media manager role at Brightvertise. Adept at using Instagram, X, TikTok, Pinterest, and Google Analytics. As a content creator intern, helped boost the client’s follower rate by 36% within 3 months by designing thematic photo collages.
For comparison, here’s a bad example that doesn’t showcase any concrete abilities that might hint at a candidate’s potential:
Bad Example
Recent graduate looking for an entry-level position at your company. No experience in the role, but I’m a quick learner.
Senior Social Media Manager Resume Summary
As a senior social media professional, writing a resume summary can help you impress recruiters from the get-go with one or two exceptional achievements. You want to give them a taste of what you’re capable of to ensure they keep going through your social media manager resume.
Let’s start with a good example:
Senior Social Media Manager Resume Summary Example
Seasoned social media manager with over five years of experience looking for a senior role at The Via Group. Notable accomplishments include executing large-scale global social media strategies to reach more than 1.1M followers on multiple platforms and generate over $2.5M in revenue for an e-commerce client.
Following that, here’s a bad example that doesn’t have a specific achievement or result and only makes vague claims of experience:
Bad Example
Social media manager with years of professional experience looking for a senior role where I can make the best use of my skills.
How to Add Professional Social Media Manager Experience to Your Resume
A work experience section is usually the most important on a social media manager resume, so let’s find out how you can make it perfect.
General Tips
The best way for the majority of job seekers to showcase their professional experience is to list their previous jobs in reverse chronological order.
Here’s what to include for each role that you add to your social media manager resume:
Work Experience Mandatory Details
Job title
Company name
Employment dates
Achievements
Due to the concise nature of a resume, you should go for quality over quantity and only list past jobs that are relevant to the role you’re applying for. For instance, if you already have several years of experience as a social media manager, you shouldn’t add a part-time bartending summer gig from a decade ago.
Now, here are several tips on how to best demonstrate your competence:
Tips to Highlight Your Qualifications
Use bullet points instead of blocks of text, as they take up less space and are easier to read.
The sweet spot is having anywhere between three and five bullet points per job.
Focus on exceptional accomplishments and notable results over everyday tasks and assignments.
Include numbers next to relevant achievements to add measurable value and believability.
Leverage action verbs and power words to make your writing stand out.
Social Media Manager With No Experience
If you’re writing a social media manager resume with no experience, you can leverage other activities, like internships, personal projects, volunteer work, and freelancing.
Here’s an example of an entry-level social media manager using their internship to craft a strong professional experience section:
Social Media Manager With No Experience Example
Work Experience
Social Media Intern Green Design Rosenberg, TX
November 2023–October 2024
Created, on average, five posts per day for multiple platforms, including X, Instagram, and TikTok.
Assisted senior social media managers in examining analytics to understand a client’s target audience and boost engagement by 7% within a month.
Responded to comments and messages on social platforms to help the client grow a following of over 1M across three different accounts.
Experienced Social Media Manager
If you’re an experienced social media manager, you want to showcase more than just social media marketing skills and expertise in overseeing accounts. You should demonstrate the ability to make organizational-level decisions, lead teams, produce exceptional results, and more.
Here’s a good example:
Experienced Social Media Manager Example
Work Experience
Social Media Manager Bloomington New York, NY
July 2019–Current
Fostered a network of 15+ influencers of various scales to amplify content reach for multiple clients, generating upward of $500K in incremental new revenue.
Leveraged social media analytics tools to discover best-performing channels and replicate content strategies, boosting the client’s ROI by 35%.
Managed a team of 11 content creators and marketing specialists to execute large-scale social media campaigns.
Social Media Manager Resume Education Section
The education section of your social media manager resume serves to authenticate your knowledge and skills. If you’re an experienced professional, you should only briefly list your highest degree, the institution you attended, and years of study.
Here’s an example:
Education Example
Education
Bachelor of Science in Marketing University of Pittsburgh, Pittsburgh, PA 2014–2018
If you’re an entry-level social media manager with no work experience, you can put more emphasis on your education to highlight your strengths. You can add a bullet list of notable academic accomplishments, including a high GPA, relevant coursework, extracurricular activities, school projects, awards, and more.
Social Media Manager Resume Skills
There are two elements to consider when adding skills to your social media manager resume:
Main Goals to Achieve When Adding Skills
Relevance. The skills you showcase should be relevant to the role you’re applying for.
Evidence. You should provide solid proof of your competence through related accomplishments.
To determine which social media skills are needed for the role, you should carefully read the job ad and research the company. This will give you an idea of what recruiters want to see in a candidate. Moreover, these skills usually act as social media manager resume keywords for the ATS, so having them listed can help you pass the software scan.
After you’ve determined which abilities to add to your resume, you can create a dedicated skills section that concisely lists them. Additionally, you want to prove your competence by linking the most important skills with your accomplishments in work experience and resume summary sections.
Here’s what that looks like in an example:
Linking Key Skills with Accomplishments in Your Resume
Edited, on average, seven videos per day for a dental clinic, boosting their audience size by 35% over a three-month period.
Hard Skills
Hard skills are taught and learned, and they are usually a must-have when applying for a job. Here are some hard skills to consider adding to your social media manager resume:
Social Media Manager Hard Skills Examples
Photo editing
Video editing
Adobe Creative Suite
Google Analytics
Hootsuite
Google Ads
Facebook Ads
Mailchimp
ConvertKit
Soft Skills
Soft skills are transferable between professions and typically obtained through experience. Some of the most sought-after soft skills for social media managers include:
Social Media Manager Soft Skills Examples
Creativity
Time management
Collaboration
Attention to detail
Leadership
What Other Sections to Add to Your Resume
Optional sections can provide additional valuable information about your skills and qualifications. Let’s explore some of these sections you can consider adding to your social media manager resume.
Personal Projects
Personal projects showcase initiative and demonstrate real-world experience, which makes them especially important for entry-level professionals. You can use these projects to highlight your content creation prowess, account management skills, proficiency in digital marketing strategies, and more.
Languages
Language skills allow social media professionals to manage global accounts and campaigns. They can significantly improve your ability to engage with diverse audiences, which is particularly important for brands with international reach.
When adding language skills to your social media manager resume, it’s crucial to select an established framework. Then, you want to list the languages in descending order, starting with the one you’re most proficient in.
Hobbies & Interests
Hobbies and interests are great for adding personality to your resume. They can also be strong indicators of valuable soft skills and traits like creativity, curiosity, innovation, teamwork, etc.
Do I Need a Cover Letter as a Social Media Manager?
You need a social media manager cover letter if you want to maximize your chances of impressing recruiters. This document complements your resume by providing additional insight into your skills and experiences.
A cover letter is a more creative document compared to a resume’s formal nature. As such, you should use it to emphasize your drive, motivation, and career goals. Plus, you can add a call to action toward the end to prompt recruiters to invite you for an interview.
Cover letter templates
Create a cover letter by filling in a free template and sharing it for free3 Final Tips for Creating a Social Media Manager Resume
Let’s wrap up this comprehensive guide on how to write an outstanding social media manager resume with some expert tips to help you polish it to perfection:
Be platform-specific. If the job you’re applying for requires in-depth proficiency in a concrete social media platform, you want to emphasize your experience with it to get ahead of the competition. You can demonstrate distinct content strategies or showcase your knowledge of audiences and algorithms.
Highlight technical skills. Proficiency in relevant tools and technologies is essential for social media managers. If you’ve mastered tools like Google Analytics, Canva, Hootsuite, or any other technology necessary for content creation and management, make sure to emphasize that on your resume.
Make the links in your contact information section clickable. When you’re submitting a soft copy of your resume, you should make links to your portfolio and relevant social media pages clickable. This simplifies the recruiter’s job and makes it more likely that they will check your work.
Closing Thoughts
A social media manager resume is your elevator pitch to recruiters. Your goal is to grab their attention with a single page of your most impressive skills and qualifications and persuade them to invite you for a job interview.
That’s why it’s crucial to keep it concise and professional and only include the information relevant to the role you’re after. By tailoring your resume to the specific job, you’ll present yourself as the most suitable candidate and maximize your chances of getting ahead of the competition!
