Digital Marketing Specialist Resume Example & Writing Guide

If you are a marketing specialist whose domain is digital media, you already know the power of well-written copy and captivating visuals. Now it’s time to apply those principles to your digital marketing resume.

It doesn't matter how good you are at your job and how much experience you have if you can’t show that to recruiters. We’ve created this comprehensive guide to help you do exactly that. This article will give you everything from broad resume-writing principles to fine-tuning expert tips, so strap in and let’s get started.

What is the Right Format to Use for a Digital Marketing Resume?

A resume format represents the organization and arrangement of information on your document. Through proper formatting, you’ll be able to emphasize important details about you and show them to recruiters in an optimal way. There are many directions that you could take here, but three resume formats have been proven to yield the best results:

1. Chronological

2. Functional

3. Combination (hybrid)

The chronological format is by far the most popular one. It’s used by the majority of candidates, as it neatly presents your professional and academic accomplishments in reverse-chronological order. Recruiters are used to that structure, which works well with the ATS as well.

The functional format is best used by entry-level candidates, as it emphasizes skills and obscures any lack of professional experience.

On the other hand, a combination format is great for experienced candidates. It also focuses on skills, but it backs each up with relevant work achievements.

Resume Layout

You could spend days perfecting your digital marketing resume only for recruiters to skim through it in a matter of seconds. That’s why you want your document to be brief but information-packed and visually engaging. Consider the following guidelines to achieve that:

• In most cases, your digital marketing resume should be one page long.

• Make each section visually distinct by using white space between them and having a larger font size for their headings.

• Speaking of font sizes, 10–12 pt size for the body and 14–16 pt size for the headings is a good starting point.

• As for the font, you should pick a modern, clean, and readable one, such as Helvetica or Verdana.

What Sections Should a Digital Marketing Resume Contain?

Now, as a digital marketing specialist, you’re aware of the power of automation, which is why we have to mention our resume-building tool. While you can always create a document from scratch, using your software will allow you to do it much quicker while maintaining the same degree of control and quality.

The program contains a bunch of intuitive tools and user-friendly features that allow you to change the look of the entire resume with one click or insert your information by simply filling in the blanks. You’ll end up with a submission-ready document before you know it!

Digital Marketing Resume Contact Information

This part is as straightforward as it gets. You need to insert your contact information in your resume header so that recruiters can contact you if they want to give you a chance after reading your resume.

Let’s check out an example:

Digital Marketing Resume Objective or Summary

Think of your objective or summary as a hook to grab the reader’s attention. It should go at the top of your resume, be 2–4 sentences long, and highlight your key strengths to recruiters.

If you’re new to the field, you likely have little to no work experience. In that case, you should write a digital marketing resume objective to focus on your skills and career goals.

However, if you have a lot of work experience, you should use a resume summary to highlight your most important work achievements since that’s what usually interests recruiters the most.

Entry-Level Digital Marketer Resume Objective

When writing a digital marketing resume as a fresher, you can give recruiters a good idea of what you’re capable of by making your skills more prominent than your work history in a resume objective.

Here’s a good example:

What you don’t want to do is write a vague and directionless objective, like in the following example:

Experienced Digital Marketer Resume Summary

As a seasoned digital marketer, you can give recruiters a taste of what you’re capable of by writing a compelling digital marketing resume summary. Emphasize some of the most extraordinary results you’ve obtained, and you’ll entice them to keep reading.

Here’s an example:

For comparison, here’s a resume summary that doesn’t provide any information of value and doesn’t have “a hook”:

Digital Marketing Resume Work Experience

The work experience section of your digital marketing resume directly describes your professional competence. Let’s see how you can make it perfect.

No Digital Marketing Experience

Writing a digital marketing resume with no experience might sound like a daunting task until you realize that all the general principles remain the same. The only difference is that you’ll be leveraging things like volunteer work, personal projects, or internships over your work history.

Here’s an example:

Digital Marketing Professional Experience

The more experience you have, the more extensive this section will be. Even then, your goal should be quality over quantity. Focus on the professional endeavors that highlight your seniority and reflect the increased responsibility that comes with it.

Here’s a good example:

Digital Marketing Resume Education Section

The education section of your digital marketing resume is great for adding credibility to your skills. While a degree isn’t mandatory to do this line of work, it will make you look like a qualified candidate, which is especially important if you’re new to the field and lack the professional experience to showcase. Here are the details to include:

• Your degree

• The institution that issued it

• Dates of attendance

• (Optional) Prominent achievements

In practice, that looks like this:

If you’re applying for a job while still studying, you can list your unfinished degree by putting “current” instead of a graduation date or marking it as “expected.” However, while you can include more than one degree in reverse-chronological order, you should omit your high school diploma unless it’s your highest one.

Digital Marketing Resume Skills

You should have a clean and concise digital marketing resume skills section that puts your most prominent abilities on display for recruiters.

However, you can do more with your skills than just include them in a list. What you should do is demonstrate them through specific examples in your resume objective, summary, and work experience section.

But before that, you need to figure out which skills recruiters are looking for. There are two types of skills that are vastly different in nature:

1. Hard skills, which are job-specific and often easily verifiable. You’ll often have degrees or certifications to back up these abilities.

2. Soft skills, which are transferable between professions and represent a combination of personality traits and attributes. They are much harder to prove but valuable in the workplace nonetheless.

You can find out which skills recruiters and potential employers want to see by researching the job ad and the company. Cross-reference your findings with the skills that you have, and you’ll end up with a solid list to include in your resume.

Then, in addition to creating a skills section, you should mention some of your key skills along with your accomplishments and the results you’ve obtained. That way, you’ll show the effect that your abilities have had on your performance, which will make them concrete in the eyes of recruiters.

Digital Marketing Resume Optional Sections

Adding some optional sections to your resume is one of the best ways to customize it and further highlight your proficiency in the field.

Projects

Adding projects to your digital marketing resume is particularly useful if you lack work experience. If you have a lot of projects under your belt, you can highlight a couple of the most prominent ones and showcase the rest by adding a link to your portfolio in the contact information section of your resume.

Certifications/Courses

Any relevant courses you've taken or certifications you've earned will go a long way toward giving your skills more credibility and making you look like a driven and goal-oriented candidate.

Languages

Communication is one of the most important soft skills in the workplace, and the ability to communicate in foreign languages looks good on any resume. Even if the job ad doesn’t specifically ask for it, you could include this bit of information as long as there’s room for it.

The best way to do it is to list languages based on your skill levels, starting with the one you know best.

Hobbies & Interests

Briefly mentioning your hobbies and interests can make you stand out as a passionate and enthusiastic candidate who could be fun to work with. This section becomes all the more important if your hobbies revolve around activities that could make you a better marketer, such as photography, design, blogging, etc.

Should You Submit a Cover Letter With Your Digital Marketing Resume?

One of the quickest ways to set yourself apart from the competition is to submit a cover letter that matches your resume. The most efficient way to do it is to personally address the recruiter for increased effect and use 3–5 paragraphs to go into greater detail about your skills and achievements.

Closing Thoughts

That’s all you need to know to write a solid digital marketing  resume!

This article contains everything from general rules to expert tips and digital marketing resume examples for inspiration. Feel free to save it if you ever need a refresher course. Other than that, all that’s left is to create a document from scratch or with the help of our resume builder. Best of luck!