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Social Media Manager Cover Letter & Writing Guide

Craft the perfect social media manager cover letter with our comprehensive guide, which includes some pro tips that will help you stand out.
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Social Media Manager

Social media managers don’t only post updates on Facebook or Instagram—they think strategically, build brands, and nurture communities. Their main job is to use the power of social platforms to raise brand awareness, engage with audiences, and accomplish business goals. However, before they get the job of their dreams, they have to create a solid social media manager cover letter.

This document can help showcase some industry-specific skills and explain to recruiters why you’re a good match for their company in several short but effective paragraphs. Read through this guide to learn how to create your social media manager cover letter and make the most of it.

Key Takeaways

  • A cover letter serves as a window into your professional journey, showcasing your skills and understanding of digital trends. 

  • The format of a cover letter should be clear and professional and highlight your strengths, skills, and qualifications

  • The structure of a cover letter includes sections like a header, greeting, introduction, skills and achievements, reasons for applying, call to action, and a professional sign-off

  • When writing a social media manager cover letter, you should be specific while describing your achievements, polish your letter to avoid errors, avoid discussing salary in the cover letter, and support relevant soft skills with some results.

What Format to Use for a Social Media Manager Cover Letter

Writing an attention-grabbing social media manager cover letter is not just about the content but also about the format. 

This ensures that your strengths, skills, and qualifications are presented in a clear and professional manner, making it easier for hiring managers to recognize your potential

When the information isn’t organized in a good way, the entire document looks messy and will probably end up in a recycling bin. But when it is, it draws attention to the most important parts of your social media manager cover letter and helps you stand out from other applicants.

To ensure this, you should use a proven formula, which consists of the following sections:

Mandatory Sections

  • Header, which should contain your and the recipient’s contact information so they can reach you if they like what they see

  • Formal greeting, which sets the tone for the content that follows

  • Cover letter body, which is the main part of your cover letter

  • Sign-off, which is supposed to conclude your social media manager cover letter in a professional way

You also need to make the content of the cover letter visually appealing and neat with a clear and readable layout that includes the following:

Cover Letter Layout

  • Making your social media manager cover letter 4–6 well-structured paragraphs long, with the entire document ranging between 250–400 words

  • Opting for professional and legible cover letter fonts such as Times New Roman, Arial, or Calibri

  • Setting margins at 1 inch

  • Choosing a font size between 10–12 pt

  • Maintaining a line spacing of 1.0

  • Removing unnecessary white space between paragraphs

Keep in mind that you should meet these requirements regardless of whether you’re using a social media manager cover letter sample/template or creating one from scratch. 

Social Media Manager Cover Letter Outline

As previously mentioned, if you want your social media manager cover letter to be readable, you need to split it into several sections. Each of these sections has a different purpose, but the main goal is to communicate all essential details to a potential employer and show how interested you are in the job position. 

Regardless of whether you’re writing a social media manager cover letter with no experience or you’re a seasoned pro, the parts we’ll talk about now need to find their way to the document. But first, let’s take a look at this cover letter outline to get an idea of what your document should look like:

retail cover letter

#1. Header and Contact Details 

The cover letter header should be straightforward and professional. Here’s what details you need to include in this part: 

Header and Contact Details

  • Name 

  • Job position

  • Phone number

  • Email address

  • Home address (optional)

  • Relevant social media profiles (optional)

Once you do it, you should also include the contact information of the hiring manager right below your own contact details.

Here’s what this looks like in an example:

Header and Contact Details Example

Alexa Green Social Media Manager 1234 Elm Street Springfield, IL 62704 217-555-1234 Chicago, 11/04/2023 Jordan Smith Hiring Coordinator Digital Dynamics 5678 Oak Avenue Chicago, IL 60601

#2. Greeting

Greeting the hiring manager the right way in your cover letter sets the tone for the rest of the application. Starting with “Dear” followed by the hiring manager’s name strikes a balance between formality and warmth, paving the way for the main content of your letter. 

If you can’t find their name, you can always address them by their job title, but steer clear of generic phrases like “To whom it may concern.” They can come across as impersonal and indicate a lack of interest and effort in researching the company. 

#3. Introduction

A solid social media manager cover letter must start with a captivating introduction. It should give a short overview of your professional career and mention your most impressive accomplishments to attract the recruiter’s attention. Furthermore, this is the section in which you should highlight if this is an entry-level social media manager cover letter or a senior-level application. 

Here is an example of what an introduction section could look like:

Introduction Example

I am reaching out to express my enthusiasm for the Social Media Manager position at [Company Name]. With over 7 years of experience in creating and executing successful digital campaigns and managing various social platforms, I am eager to bring my innovative strategies and proven track record of driving engagement to your company.

#4. Skills, Qualifications & Experiences

In this section, you have the chance to go in-depth about why you are the perfect person for the job. That being said, you shouldn’t just start listing off your social media skills and achievements at random. 

To tailor your cover letter effectively, start by thoroughly analyzing the job description. Research the company’s online presence, brand voice, and engagement strategies. This will give you insight into what they might be looking for in a social media manager.

Let’s take a look at how you could form this section in your cover letter: 

Skills, Qualifications & Experiences Example

As an experienced Social Media Manager, I’ve cultivated a rich skill set that aligns with the demands of today’s digital landscape. My expertise in managing platforms like Facebook, Instagram, and TikTok has consistently driven engagement rates upward, with some campaigns resulting in over 30% increased interactions. 

#5. Reasons for Applying

Besides presenting your skills and accomplishments, you want to express your interest in the company. This is where your in-depth research of their practices enters the picture. You should pay attention to the company’s prominent social media campaigns and online presence and find something that resonates with your goals and values. 

Here is an example of what these sections should look like:

Reasons for Applying Example

I’ve always admired [Company Name] for its innovative approach to social media, especially the recent [Company Project]. The company’s dedication to fostering creativity and maintaining a compelling digital presence resonates with my professional aspirations. Being part of a team that encourages such a forward-thinking approach would be a crucial step in my career as a Social Media Manager. 

#6. Call to Action 

Before you close and submit your social media manager cover letter, you need to encourage the hiring manager to take the next step by inserting a call to action. This way, you express your interest in discussing your qualifications in more detail.

Now, let’s take a look at an example of how you might craft this section:

Call to Action Example

Thank you for the time you took to read my application. I would like to discuss further how my expertise aligns with [Company Name]’s goals and how I can contribute to your team. Please feel free to reach out and schedule an interview whenever it’s convenient for you. 

#7. Conclusion & Sign Off

The conclusion of your social media manager cover letter should remain professional and sincere. Some closings that work very well include: 

Conclusion & Sign Off Example

  • Sincerely 

  • Kind regards 

  • Warm regards 

  • Thank you for your time 

  • With appreciation

Now that we have covered all of the sections you need to add to your document, take a look at how a full social media manager cover letter example looks like.

4 Pro Tips for Writing a Social Media Manager Cover Letter

Here are a few tips that can help you perfect your social media manager cover letter and make it more captivating:

  • Be specific when speaking about your achievements. When discussing your accomplishments, always use quantifiable data, as these make your results concrete. 

  • Double-check your cover letter.  A cover letter should be free of any grammatical and spelling errors. To make sure these don’t appear anywhere on your document, you should consider using tools like Grammarly or even asking a colleague or a friend to review it. 

  • Avoid mentioning salary expectations right away. Salary and benefits are important, but addressing these issues right away, in a cover letter, can be too early. So, unless the job posting explicitly asks for it, steer clear of mentioning any salary expectations. Instead, you should focus on emphasizing your skills and convince hiring managers that you’re a good match for the role in the first place. 

  • Substantiate your skills with specific achievements. You should do your best to emphasize your soft and hard skills by mentioning some moments in your career where you’ve made a significant accomplishment thanks to them. 

Final Thoughts

And that’s a wrap! We hope that this step-by-step guide has helped you learn how to emphasize your expertise as a social media manager and create a flawless cover letter for the position. 

With such insights, you’re ready to craft a document that presents your skills and captures your passion and knack for social media. If you choose to prove your potential this way, your job application will leave a notable mark and get you closer to the job of your dreams!

Isabelle Dupont
Isabelle Dupont
Content Writer & Editor
Isabelle Dupont is from Portland, but she now lives and works in sunny San Diego. She is a content writer and editor for She loves casual Fridays and carefree days spent on the beach and has been writing for several years now. Whether it’s creating content or fixing it up, she’s always on point and makes sure no stone is left unturned. In her free time, Isa loves to immerse herself in fantasy novels, go on long hikes, and spend time with her friends and family.

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