A LinkedIn headline is a section right beneath your photo and name on your profile. It’s a short line of text which, if you write it properly, can positively affect your visibility on the platform and set the tone for the rest of your profile.
If you are struggling with writing one, you can follow the LinkedIn headline examples in our guide; we will provide you with easy-to-follow formulas and also cover common mistakes to avoid while writing.
Key Takeaways
You can write a great LinkedIn headline by using searchable keywords, focusing on results, highlighting your value proposition, and adding power words and differentiators.
Starting with a formula can help you structure your ideas logically before writing; this makes it easier for you to stay under the 220-character limit.
While writing your LinkedIn headline, be sure to avoid stuffing keywords, overusing emojis, using first-person or full sentences, etc.
What a LinkedIn Headline Is and Why It Matters
A LinkedIn headline is the short line of text that appears right under your name on your profile. It has a 220-character limit and is one of the first things people see when you appear in searches, comments, or connection requests. Therefore, a well-written one can help you leave a positive first impression.
This part of your profile also affects your search visibility. When someone searches on LinkedIn, the platform’s algorithm delivers results to them based on the queries and keywords they input. If your headline contains matching terms and phrases, your profile will appear higher in the results.
Plus, because professional network strength on LinkedIn is directly tied to economic outcomes, with stronger networks linked to more recruiter contacts and higher job seniority levels, your headline becomes even more important as a gateway into those networks.
How to Write a Great LinkedIn Headline
Now, let’s learn how to write a professional LinkedIn headline.
#1. Keep It Concise but Keyword-Rich
Since you have only 220 characters available, writing with conciseness in mind is key. To leverage the platform’s keyword-based algorithm, you need to be strategic with the terms and phrases you include.
Start by thinking about what others would search for when they are looking for someone with the same role as you. It is best to be specific and stick to industry-standard titles, as these are also used by hiring managers and your professional peers. You can also add relevant words about your skills or tools for LinkedIn keyword optimization.
If you are worried about exceeding the character limit, here are a few LinkedIn headline tips to keep in mind:
Headline Tips
Use “&” instead of “and”
Split ideas using |, //, -, or • instead of writing in full sentences
Use @ instead of “at”
Use K for a number like 10K instead of 10,000
Use + instead of “more than” or “over”
#2. Focus On Results, Not Just Job Titles
The right job title can help you showcase your fit, but it won’t help you stand out. There will be many other “TikTok Social Media Strategists,” so the only way to demonstrate your value and write a good LinkedIn profile is by focusing on results.
This would be similar to quantifying achievements on your resume; however, because you don’t have a lot of characters, choose only one to talk about. It could be your most recent one or the one with the most impressive numbers.
#3. Add Value Proposition
Many of the best LinkedIn headline examples will follow a value proposition formula that outlines what you do, who you do it for, and how you help.
This way, you can further differentiate yourself, and it is easier for the person viewing your profile to realize why you matter. Moreover, it indicates that you understand your field and your clients’ or employers’ goals, so you build credibility instantly.
#4. Use Power Words and Differentiators
You can make your LinkedIn headline more memorable with power words that convey your confidence, energy, and authority. Differentiators can also set you apart; they can be about your niche, unique skill, or style of working.
Another great LinkedIn profile tip is to avoid using words like ‘passionate’, ‘motivated’, ‘experienced’, and ‘hardworking’; these are generic and anyone can claim to possess them. It is also best to avoid buzzwords, which can get in the way of clear communication.
LinkedIn Headline Formulas You Can Steal
Here are a few formulas you can use for your LinkedIn headline:
Headline Formulas
What you do + who you help + how you help
Your role or expertise + a power word or differentiator + the result
An action verb and a benefit + your specialty or platform
Your role + your niche or industry + your relevant job skills or style of working
Your role + proof of experience or expertise + a value proposition
Proof of experience or expertise can be through qualifications, certifications, and volunteer experience
Your role + your soft skills + your hard skills
Your degree + career goal + relevant interest
Your role + your desired career path
LinkedIn Headline Examples
Now, let’s see some LinkedIn headline examples for job seekers, students, marketers, sales professionals, and several other roles. These can inspire you to craft your own and stand out among 220+ million U.S. members on the platform.
LinkedIn Headline Examples for Job Seekers
These LinkedIn headline ideas can support your job search and get noticed by hiring managers among 69+ million companies:
Business Graduate
2025 Business Administration Graduate from the University of Texas at Austin // Ready to bring analytical and communication skills to a corporate role
Data Analyst
Data Analyst with 7+ years of experience | Skilled in SQL, Tableau, and data visualization • Led cross-functional reporting initiatives in growth-focused companies
Software Engineer
Software Engineer actively seeking remote opportunities in AI and machine learning | Skilled in Python and TensorFlow
Customer Service
Customer Service Specialist | 3+ years at Amazon | Ready to take on new challenges in e-commerce through smart CRM solutions
Project Manager
Project Management Graduate - 2024 | Actively seeking a PM Assistant role | Certified in Agile and Scrum methodologies
Healthcare Professional
Public Health Nurse | MPH Candidate at Johns Hopkins | Focused on preventive care | Looking for a role to contribute to community health initiatives
LinkedIn Headline Examples for Students
Here are some LinkedIn headline examples for students to inspire you:
Computer Science
Computer Science Student - Aspiring Cybersecurity Specialist - Passionate about machine learning
Marketing Student
Marketing Student | Hubspot-certified | SEO & Social media campaigns
Environmental Science
Environmental Science Student • Sustainability research • Future Environmental Consultant
Political Science
Political Science Student | Student Council Leader | Participated in 10+ Model UN conferences
Mathematics Student
Mathematics Student // Winner of the National Mathematics Olympiad 2025
Journalism Student
Journalism Student | Campus newspaper’s Chief Editor | Cover 20+ stories as Youth Voices NGO’s Volunteer Reporter
LinkedIn Headline Examples for Marketers
Headline examples for marketers look like this:
Healthtech Marketing
Marketing Consultant for Healthtech startups | Specializing in data-driven campaigns that boost user acquisition
E-commerce Outreach
Cold Outreach Specialist for e-commerce brands | Secured 25 new retail partnerships in Q2 2025
Email Marketing
Email Marketer for Fintech companies | Grew Klaviyo subscriber engagement by 50% in 3 months
SaaS Marketing
Growth-focused B2C SaaS Marketing Manager | Helping small and mid-sized businesses boost ROI since 2015
PPC Specialist
PPC Specialist • Drive ROI for gym brands • Managed 50K monthly ads with 4x ROAS
Sports Marketing
Sports Marketing Analyst | Increased sponsorships and ticket sales by 20% using targeted campaigns
LinkedIn Headline Examples for Sales Professionals
Here are a few Sales LinkedIn headline examples for your reference:
Regional Sales
Regional Sales Manager // Leading a 15-person team to exceed quarterly targets by 120% // SaaS & B2B Specialist
Medical Device Sales
Medical Device Sales Rep | Helping hospitals and clinics adopt cutting-edge technology | Skilled in B2B negotiation | Closed $13M+ in deals in 2024
Real Estate Sales
Luxury Real Estate Sales Professional | Helping clients buy and sell high-end homes | Expert in negotiations, market trends, and client relationships
Sales Intern
Sales Intern @ BMW - Experienced in CRM tools and client communications - Assisting the sales team with pipeline management
Junior Sales
Junior Sales Associate | Assisted in closing $100K+ in deals last quarter | Certified in Salesforce and CRM strategy
Sales Manager
Sales Manager @ Golden Higher Education Consultancy Agency | Increasing contract acquisition by 30% | Focused on CRM and client success
LinkedIn Headline Examples for Engineers
If you are struggling with your headline as an engineer, here are some examples you can take inspiration from:
Electrical Engineer
Electrical Engineer | Innovating renewable energy solutions | Designed solar micro-grid now powering 5,000+ homes in California
Industrial Engineer
Industrial Engineer • Lean Six Sigma-certified • Streamlining supply chains for automotive manufacturing to save clients 15% in costs
Structural Engineer
Structural Engineer, 20+ years of experience | Awarded “Best Innovative Bridge Design 2024” | Expert in SAP2000 and sustainable construction
Systems Engineer
Senior Systems Engineer | Helping SaaS and Healthtech companies scale infrastructure | Improved uptime from 90% to 95%
Civil Engineer
Senior Civil Engineer | Managed $20M infrastructure projects | Completed 3 bridges ahead of schedule and under budget | PE-licensed, LEED AP-accredited
Software Engineer
Lead Software Engineer // Driving a 12-member team to deliver scalable fintech applications // Skilled in Python, AWS, and micro-services architecture
LinkedIn Headline Examples for Freelancers
These examples of LinkedIn profile headlines for freelancers can help you catch clients’ attention:
Web Developer
Freelance Web Developer | Designing responsive websites for startups, SMEs, and small businesses | UX-focused and certified in web accessibility (W3C)
Illustrator
Freelance Illustrator with 10+ years of experience • Creating custom assets to help your brand stand out visually • Skilled in Procreate, Photoshop, Figma, and Canva
Video Editor
Freelance Video Editor | Edit social media videos with 24-48 hour turnaround | Premiere Pro, Final Cut Pro, After Effects, and CapCut expert
Content Writer
Freelance content writer | Real estate niche | Skilled in SEO, blog posts, property listings, and email campaigns | Byline in REALTOR® Magazine
YouTube SEO
Freelance YouTube SEO consultant - Increasing subscribers and watch time with data-driven optimization - Grew lifestyle channel from 10K to 60K subscribers in 3 months
Copywriter
Freelance Copywriter | Crafting high-converting copy, blogs, and email campaigns for telehealth brands | Proficient in WordPress, Mailchimp, and CRO tools
LinkedIn Headline Examples for Entrepreneurs
Here, we have a few LinkedIn headline examples for entrepreneurs:
SaaS Founder
Founder & CEO of ScaleBiz | Building SaaS solutions that help new businesses automate operations and scale quickly in 2025
Social Entrepreneur
Social Entrepreneur • Focused on driving community impact in the Greater Houston Area • Creating sustainable solutions using AI to improve access to resources
App Founder
Founder of MindFlow, a mental wellness app powered by AI to help 1.5+ million users with stress reduction exercises
Tech Founder
ShopEase Founder | Making life easier for small business owners with a Shopify plugin that automates product listings based on analytics
Fashion Solopreneur
Solopreneur in Sustainable Fashion 🌱 | Launched an ethical, eco-friendly apparel brand in 2020, now expanded to 5 U.S. cities with 20+ retail partners | Featured in Vogue & Harper’s Bazaar
EdTech CEO
CEO of LearnHub, a platform helping high school students access personalized STEM lessons - Partnered with 25+ schools since 2020
LinkedIn Headline Examples for Teachers
Below are some well-structured LinkedIn headline examples for teachers:
Math Teacher
AP Math Teacher with 10+ years of experience - Helping G11 & G12 students through AP Statistics, Precalculus, and Calculus AB-BC
ESL Teacher
ESL Teacher | TESOL-certified | Dedicated to helping non-native speakers aged 4-14 improve English fluency through interactive lessons
Biology Teacher
🧬 IGCSE Biology Teacher • Making Biology more engaging, exciting, and accessible for secondary school students through inquiry-based learning
Special Education
Special Education teacher | Helping students with ADHD and Dyslexia | Designed multi-sensory programs and individualized behavior plans at New Orleans High School
Elementary Teacher
Elementary Teacher | Implementing phonics-based reading programs to help struggling readers | Using adaptive learning software and play-based literacy and numeracy lessons
Music Teacher
Music Teacher 🎵 Directs Choir & Band programs at Colorado High School - Helping students win regional competitions and develop stage skills
LinkedIn Headline Examples for Graphic Designers
Here are several examples of LinkedIn headlines for graphic designers:
Graphic Designer
Graphic Designer | Creating visual identities with strong storytelling for small businesses in the beauty space | Worked with 50+ businesses in the U.S., U.K., and Australia
Junior Designer
Junior Graphic Designer • Ex-Meta Intern | Specializing in creating logos, marketing materials, and AI-powered digital designs
Senior Designer
Senior Graphic Designer | 15+ years leading creative teams in tech, travel, and consumer goods branding | AIGA Awards Winner 2020
Design Intern
Graphic Design Intern @ Pinterest - Created visual assets for 2025 "Finding Your Style" campaign, helping drive 10K+ interactions
Packaging Designer
Graphic Designer | Specializing in packaging and printing materials | Visual storyteller for F&B products
E-commerce Designer
E-commerce Graphic Designer • Helping small business owners in the greater Chicago Metro area with visuals for Shopify & eBay stores
LinkedIn Headline Examples for Product Managers
Below are product managers’ LinkedIn headline examples to consider:
Education PM
Education Project Manager | Expanding access in underserved municipalities - Skilled in outreach, program design, and policy implementation
Construction PM
Construction Project Manager | Managed $10M commercial building project in NYC (Early 2020)
Senior PM
Senior Project Manager // PMP-certified // 10+ years leading cross-functional teams
IT PM
IT Project Manager - Agile & Scrum-certified - Led $2M launch in October 2025 and increased adoption by 35%
Canva PM
Project Manager @ Canva • Awarded “Employee of the Quarter” for delivering a $3M product launch on time and under budget
Freelance PM
Freelance Project Manager | Helping startups and SMEs execute projects - Expert in Agile, Scrum & Lean methodologies
Common Mistakes to Avoid in Your LinkedIn Headline
Here are some common mistakes to avoid in your LinkedIn headline:
LinkedIn Headline Mistakes
Stuffing keywords. This means forcibly inserting keywords in your headline. Even though this might seem like a good idea to improve your visibility, it does more harm than good. Your headline will appear robotic, which will leave a poor impression on hiring managers or your professional peers.
Overusing emojis. An emoji will still count as a character in the headline, so including many of them means you are giving up valuable space you can dedicate to actual words and phrases. You can still use one, perhaps as part of your personal branding, but don’t go overboard.
Writing in first person or full sentences. Although you are probably used to writing this way, words like “I,” “and,” or “or,” can take away from your already-limited character count. You will have more space later in your About section, so for the headline, it is best to stick to short, scan-friendly phrases.
Only name-dropping. You might catch someone’s attention if you have worked under an international giant brand like Nike, Facebook, or Google. Otherwise, you will only waste characters you could use for describing your accomplishments.
Using internal jargon. Many companies have unique names for positions, such as “SEO Wrangler,” but these aren’t standard, searchable keywords. So, using them can negatively affect your visibility. If you are job hunting on LinkedIn, a widely recognized job title, like those on resume templates, will increase your chances of connecting with hiring managers.
Using a LinkedIn headline generator without revising the output. A LinkedIn headline generator can help you save time, but its results tend to be generic. This means you need to further edit and tailor them so you can showcase your competencies clearly in the headline.
Want to Improve Your Chances of Landing a Job via LinkedIn?
Our LinkedIn profile optimization tips and AI-powered resume builder can help!Closing Thoughts
The LinkedIn headline examples above should have given you a clear idea of how to write your own and make the most of your profile. This platform can help you advance your career in many ways: connecting with hiring managers directly, applying to job openings, networking with others to earn referrals later on, etc.
Therefore, it is vital to invest time into crafting a headline that makes a positive impression; if you do so, it’ll make you stand out to potential employers and connections!
LinkedIn Headline Examples FAQs
#1. How long should a LinkedIn headline be?
A LinkedIn headline should be under 220 characters so it won’t be cut off by LinkedIn and will be easy to read on any device, including mobile ones. This length gives you enough space to showcase who you are, what you do, and what your value proposition is.
#2. Should I include emojis in my LinkedIn headline?
You can include emojis in your LinkedIn headline if they support your personal branding and help you stand out in any other way. However, be sure to choose ones that match your industry’s tone and avoid using them excessively; they still count as characters, so you might lose valuable space for your text.
#3. How do I make my LinkedIn headline SEO-friendly?
To make your LinkedIn headline SEO-friendly, you should include searchable keywords related to your role, such as your job title, niche, skills, and tools. If you are unsure, looking at terms commonly included in job listings and resume examples, LinkedIn posts in your industry, and fellow professionals’ headlines can also help.
