Your LinkedIn summary is usually one of the first things that recruiters check out, which is why it’s important to make it compelling and impactful. If you’re not sure how to do that, the best way to learn is to analyze good LinkedIn summary examples while understanding which key elements need to be present.
This article will explain these elements before providing you with numerous examples written for professionals in various careers. We’ll also give you templates you can use when you write your summary, and explain what the best practices are for ensuring that your writing is top-notch.
Key Takeaways
LinkedIn summary is one of the first things recruiters or other professionals read when they visit your profile.
The key elements of a great LinkedIn summary include a clear introduction, highlighted skills, quantified results, bits of your passion and personality, and a call to action at the end.
You should read multiple LinkedIn summary examples before writing yours and only use them as inspiration, since a summary needs to be personal and authentic.
Adding a hook at the start can help grab the reader’s attention, while a call to action toward the end leads to more engagement.
How to Make a Great LinkedIn Summary?
Making a great LinkedIn summary becomes much easier once you know the four essential steps, so let’s see what they are.
#1. Introduce Yourself Clearly
The primary thing you want to do is introduce yourself clearly and define what you do (that goes beyond your job title). For example, instead of simply stating “I am a project manager,” you can go with a more descriptive opening, like “I bridge the gap between technical and non-technical professionals to deliver complex projects.”
This type of opening emphasizes the value you can bring to the role for which you are applying. Plus, it allows you to do multiple things at once, like emphasizing your cultural fit.
#2. Highlight Your Skills and Achievements
Highlighting your skills and achievements directly demonstrates your impact. Recruiters are looking for professionals who have quantifiable results to show, as they are one of the best pieces of evidence of your skills and qualifications.
Rather than mentioning some of the most prominent skills you put on your LinkedIn, you should describe the times you used them to achieve results. Make sure to mention specific tools and methodologies, as they add believability to your claims while acting as keywords that recruiters may use.
#3. Show Personality and Passion
LinkedIn is a social platform for online networking, which means you need to show that there is a real person behind your profile. Instead of looking at this website like a resume database, you should write your profile and your summary to highlight what makes you unique and what drives you. It’s the human element that often results in much stronger professional connections.
#4. Include a Call to Action
Adding a call to action to your LinkedIn summary removes vagueness. You should clearly state if you’re looking for employment (or for new clients as a freelancer, for instance). You can include a simple line such as: “I am always happy to connect with fellow [professionals in a specific field], so reach out at [email] or send a DM.”
17+ LinkedIn Summary Examples by Career
Let’s put these tips into practice and take a look at some of the best LinkedIn summary examples. You can use them as inspiration when writing yours.
Sales and Marketing
Let’s start with an example of a LinkedIn summary for a marketing strategist:
Marketing Strategist Example
I help B2B SaaS companies scale from $1M to $10M revenue with meticulously tailored protocols for lead generation. In my role at [Company Name], I reduced customer acquisition cost by 21% while boosting lead volume by 135%.
The next example is for a sales lead:
Sales Lead Example
Sales is about solving a problem, not pitching. This was my main approach for more than 10 years in enterprise sales, where I focused on long-term partnerships over short-term profit. This helped me consistently exceed my $5M annual quota.
Finally, here’s a LinkedIn summary example for a brand expert:
Brand Expert Example
I transform small-scale brands into leaders. My specialization is lifestyle brands, where I leveraged data-driven social media strategy coupled with storytelling techniques to boost organic engagement by up to 300%. Contact me and let’s discuss how we can make your brand the center of attention.
IT and Computer Science
Here’s a LinkedIn summary example for a full-stack developer:
Full-Stack Developer Example
I transform small-scale brands into leaders. My specialization is lifestyle brands, where I leveraged data-driven social media strategy coupled with storytelling techniques to boost organic engagement by up to 300%. Contact me and let’s discuss how we can make your brand the center of attention.
Next up, we have an example for a cybersecurity specialist:
Cybersecurity Specialist Example
Protecting your valuable information is much more than just firewalls; it’s about smart and proactive risk management. As a specialist in cloud security and penetration testing, I helped three Fortune 500 companies patch several critical vulnerabilities before they could be exploited.
Lastly, here’s an example for a data scientist:
Data Scientist Example
I’ll help your business move forward by transforming datasets into actionable information. Python and Tableau helped me save my employer’s $1.2M in annual revenue through the development of predictive models. I’m also passionate about machine learning applications in real-world challenges.
Human Resources
If you’re a talent acquisition expert adept at finding ‘purple squirrels,’ you can write a LinkedIn summary like this one:
Talent Acquisition Example
I often say that a great candidate experience leads to a great hire. One of my biggest accomplishments was cutting time-to-hire by 15 days while maintaining a 96% retention rate.
Here’s a LinkedIn summary example written by a culture specialist adept at HRIS:
Culture Specialist Example
I create workplaces in which people love to work. My specialty ranges from developing inclusive initiatives to managing a remote workforce. I excel at HRIS implementation for mid-sized companies in the tech sphere.
Now, here’s an example for a people operations manager:
People Operations Manager Example
Exceptional HR work happens when you align people’s goals with business objectives. I have extensive experience leading departments through mergers and acquisitions, with a focus on legal compliance and cultural stability.
Business
As an operations manager, you can write a LinkedIn summary like this one:
Operations Manager Example
I optimize business processes to improve efficiency. As a practitioner of Lean Six Sigma methodologies, I managed to reduce operational costs by up to 17% for three regional distributors. Contact me if you want us to replicate these results at your company.
Here’s an example for a financial analyst:
Financial Analyst Example
I give business leaders the financial clarity they need to make big decisions. As an expert in Excel, SQL, and Power BI, while specializing in FP&A, I’ve managed portfolios of up to $70M with 98% in forecasting accuracy.
Finally, here’s a LinkedIn summary for a project manager:
Project Manager Example
I am a PMP-certified manager who turns chaos into order and predictability. My crowning achievement is overseeing several $2.5M+ construction projects from inception to completion while staying within 5% of the original budget.
Healthcare
First, here’s an example for a lead registered nurse:
Lead Registered Nurse Example
My daily mission is to manage a staff of 35 nurses while providing high-quality care to patients. I’ve conceptualized and implemented tailor-made patient-safety protocols that reduced ICU medication errors by 31%.
If you’re a healthcare administrator, you can look at this LinkedIn summary example:
Healthcare Administrator Example
I bridge the gap between clinical and administrative operations to align needs with efficiency. I modernized a clinic’s EHR systems to boost its revenue by 13% without compromising the quality of patient care.
As a medical assistant, you could write a summary like this one:
Medical Assistant Example
I provide clinical and administrative support in fast-paced environments to ensure smooth operations and continued patient care. Phlebotomy and EKG-certified, with a focus on HIPAA compliance. I helped a clinic reduce wait times by 15% through strategic rooming and proactive inventory management.
Arts
Let’s start with a professional LinkedIn summary example for a graphic designer:
Graphic Designer Example
I transform complex brand stories into compelling and easily digestible visual content that resonates with target audiences. My hybrid approach that simultaneously leverages typography, color theory, and user psychology helped me boost a retail brand’s social media recognition by 27%.
Here’s a professional photographer’s LinkedIn summary:
Professional Photographer Example
I specialize in telling stories about architecture and high-end products through the lens. My expertise encompasses advanced lighting techniques (both studio and outdoors), as well as post-production work using Lightroom and Photoshop. Contact me if you need your story told.
Lastly, here’s a LinkedIn summary for a writer and editor:
Writer and Editor Example
I help brands find their voice and talk to their audience. I’ve crafted narratives as short as punchy ad copies, and as detailed as long-form whitepapers. As a ghostwriter, I helped a C-suite executive reach 1M+ monthly readers on their blog.
LinkedIn Summary Templates You Can Use
Now that we’ve explored the key elements and seen the examples, we’ll give you three LinkedIn summary templates you can use as starting points in your writing. They can help you organize your thoughts and craft engaging narratives.
Here are the templates:
1. Professional problem-solver template: Who you are + what you do + your achievements + call to action.
Professional Problem-Solver Template
I am [role], and I specialize in [core skills]. During my work, I helped clients reach [measurable results]. Now, I am looking forward to [future focus]. Reach out to [CTA].
2. Skill-oriented template: Who you are + your core skills + quantifiable results + future focus + call to action.
Skill-Oriented Template
I am [role], and I specialize in [core skills]. During my work, I helped clients reach [measurable results]. Now, I am looking forward to [future focus]. Reach out to [CTA].
3. Story-driven template: “Hook + turning point + what you do now + what you seek.”
Story-Driven Template
My journey in [profession] began when I realized [insight]. Since then, I’ve been focused on [skill or field of work]. Contact me if [CTA].
How to Write a LinkedIn Summary: 5 Best Writing Practices
To finish this comprehensive guide about how to write a LinkedIn summary on a high note, we’ll give you some of the best practices to help you craft an outstanding copy:
LinkedIn Summary Tips
Write in the first person. This is the easiest and one of the best ways to personalize your LinkedIn summary. Using the third person in your writing can make it feel cold and detached, even in the context of LinkedIn networking.
Use keywords from the get-go. Make sure to add the most relevant keywords in the first couple of sentences. This includes your professional title and prominent skills, as they can help with both the algorithm and human readers.
Leverage white space. Big and compact blocks of text can be intimidating and difficult to read. You should always split your writing into multiple smaller paragraphs with space between them. Use bullet points for lists.
Add numbers whenever possible. Numbers add measurable value and believability. They turn a vague accomplishment (e.g., “Increased sales”) into concrete proof of competence (e.g., “Boosted sales by 21% over 12 months”).
Go for quality over quantity. LinkedIn summary has a limit of 2,600 characters, but you don’t have to use them all up. It’s better to write 1,000–1,500 characters of high-quality copy than risk overwhelming readers with overly long text.
Closing Thoughts
Your LinkedIn profile is a powerful tool that, when set up properly, can work for you 24/7 with little effort on your end. LinkedIn summary examples we’ve given you in this article will help you craft yours in a way that will make it easy for recruiters to find you and contact you for networking and job opportunities.
Remember to introduce yourself from the start, quantify your achievements, and add a touch of personality to stand out and be more memorable. If you need additional LinkedIn headline and summary tips, as well as other optimization guides and techniques, don’t forget to give our LinkedIn hub a go.
LinkedIn Summary Examples FAQs
#1. How do I make my LinkedIn summary stand out?
You can make your LinkedIn summary stand out by introducing yourself clearly, emphasizing your skills and achievements with quantifiable results, and showing passion and personality. Following that, you want to include a call to action toward the end, to capitalize on impactful writing.
#2. Can I use the same LinkedIn summary for my resume?
You should not use the same LinkedIn summary for your resume. A resume summary is a short (2–4 sentences, and our resume builder can help you write it) and formal overview of your career. On the other hand, a LinkedIn summary is typically longer, allowing for a more narrative approach.
#3. How often should I update my LinkedIn summary?
You should update your LinkedIn summary whenever you encounter a big change in your career. This can include gaining skills, reaching accomplishments, changing roles, or even evolving career goals. At a minimum, you should revise your summary every 3–6 months to ensure that it aligns with your current circumstances.
